I’m going to quote Rocket Racoon on this one...”as per frickin’ usual”
Apple is the story the media loves to run with, it doesn’t matter what the story is. If you seriously think someone is going to go through what is required to pull off this hack just to get into your iPhone then I need to go into the tinfoil hat selling business. Bottom line, great attentiona grabber but this is not feasible unless you are watching an episode of Mission Impossible. I linked to the Mac Observer article because Jeff Gamet nailed it:
”Practically speaking, if you have someone long enough to get a detailed scan of their head there’s a much faster and more reliable method for getting into their phone. It’s amazing how powerful a motivator threatening to break someone’s arm is.”
Let’s do a little experiment...if you got to my post here on 1Wayswim via Facebook press the “like” button on Facebook. I have 58 people following 1Wayswim on Facebook and I’m willing to bet only a handful of those 58 people will actually see this article in their feed.
About a week ago GeekDad published an article informing all of our readers on how to continue to get GeekDad and GeekMom content...outside of Facebook. Why? Because Facebook has made a change to its algorithms that create each of your Facebook feeds. Yes, there is a Facebook computer that decides for you which item goes into your feed and which items do not. For now, Facebook has only made this change in 6 markets across the globe and this is only a test. But this brought up a really important point to a lot of content publishers...Facebook can do anything it wants with its own site. Makes sense. But keep that in mind, Facebook is a service and you are not the customer but rather you are product. Facebook makes a lot of money by serving you ads. So your Facebook feed is not something you have complete control over, Facebook ultimately decides what you see and what you don’t see. If Facebook is literally your only window into the internet then you may not have much of a choice but to just accept this. But if you are a little more internet savy there are a lot better options out there for you to get the published content you want to read.
Below are a few other options for you to get my 1Wayswim published blog content besides using Facebook:
- Subscribe by email: I use a Google service called Feedburner that takes each new article I post and turns it into an email that is sent your inbox. All you have to do is click on the “Subscribe” button on the front page of my website and then enter in your email address into the “Subscribe by email” section of that page. I don’t do anything with your email address, so don’t worry you won’t get any spam from me.
- Apple News: Each new article I post on 1Wayswim is also published on Apple’s “News” service. If you own an Apple device then you have this app. It’s actually a really great way to get a variety of news content all in one location. If you use this app then you can “Favorite” 1Wayswim and that is an easy way to see all of the content I produce. If you do use the Apple News service be sure to “Love” my articles so that Apple News will suggest my content to other users.
- RSS: This is people who are a little bit more tech savy and choose to use an RSS service to collect their news. I use RSS to get most of my news content and its great. With RSS you can choose what app you use to subscribe and manage your RSS feeds and then choose what separate app you want to use to actually read that content. So you get a ton of control. If you use RSS you can do a search for “1Wayswim” in your RSS service or use this link to my RSS feed: HTTP://1WAYSWIM.COM/?FORMAT=RSS
Facebook is a great way to keep in touch with family members that don’t keep in touch with you in any other way, but because Facebook controls everything about its service it is not the best choice for you the content consumer. If you ultimately want to decide what content to consume I suggest you use an alternative method to get the content you want to read.
As usual, there is always a lot more details available to you if you know where to look. This is a pretty neat featured buried just beneath the surface of Apple’s Heart Rate app...